I really don't understand an AD's role in the NIL. I thought NIL money needed to be out of the hands of the university. What can an AD do to facilitate the development of NIL funds and still stay independent of it? Other than to point the athlete to this: https://gomason.com/news/2021/10/11/athletics-mason.aspx
The AD can’t directly contribute funds to the NIL, but they can provide resources (like the link you sent) to help guide and educate athletes. They can also identify potential NIL opportunities thru connections and relationships with businesses. Those businesses would fund the NIL, execute partnerships with the athletes, etc. not the AD.
Adame Sanogo of UConn just signed a deal
with Sunoco Racing. I promise you he did not call the CMO of Sunoco himself, or vice versa.
It takes time and effort to identify opportunities, showcase value, build a sponsorship, and execute that sponsorship. Not every brand and every player make sense for each other. Hence the need for resources within the AD who are focused on helping facilitate this process.