I suspect they are going for a different target, and new targets at higher price points than existing targets at lower price points.
Don’t think that’s the best way to go about it, but I suspect they are willing to take the pain short term if long term they can make it up.
Fair enough, but my complaint isn't about the higher price. I expected to pay a bit more this year, and I would have been willing to had they left the Gold Room as it was. Instead, they limited the entrance tickets for those who pay for more than 2 tickets to only 2 people. I pay for more than 2 tickets and we all should be able to enter. The drink limit didn't bother me so much, but I didn't want to go into the cave that was the Green Room, and then be such in a long line of people who can't see the game while awaiting a stoppage in play. So, my contribution is $2.5k per year they will not collect ... unless something changes, plus not responding to the telephone calls for more money on giving day. Yes, I'm upset. I want to give them money, but they don't want to make it easy for me.
Meanwhile, I've put 2 kids through Mason, for a total of 2 bachelor's, 2 master's, and an almost completed Ph.D. I think I've given them plenty of money.