It's a pretty intimate event at the dealership..... probably was around 50-60 people there last year - that don't play/work for Mason or Jim McKay.
You are up close and personal with the mens team and you can converse with them, great to put names to faces and learn more about the teams/coaches approach to the season. However, not sure the women's team will be there this year (they were there last year). Then you can watch GMUBrian do donuts in the parking lot with his Chevy. It's a win-win situation.
It's a good event to attend...just don't be a cheap a** and/or shy.... shell out some money, expect/make an effort to talk to people, and bring some gear to get autographs.
Fun event overall.