OT: Conference Realignment

[jkh1978]

I'm not a fan of advertising, but go to some other schools and they have more branded activations and it feels more professional. There has to be advertising dollars to collect in this area. I support the local businesses that do sponsor the team, but they are small fish which makes the whole experience seem small.

 

[jessej]

I’m so over this argument. It’s such a pain to get into DC. If there were a fun game day experience in NoVA, NoVA residents would show up. And there are a lot of NoVA residents!

what about the reverse?
Georgetown/Capital One and GWU are accessible via metro.
GMU is not.

I do not understand why there was never a marketing attempt to the Greater DC - especially when Georgetown sucked - coupled with a bus service from the Metro to the Mall across the street then to Eag;ebank.

 

[GMUgemini]

what about the reverse?
Georgetown/Capital One and GWU are accessible via metro.
GMU is not.

I do not understand why there was never a marketing attempt to the Greater DC - especially when Georgetown sucked - coupled with a bus service from the Metro to the Mall across the street then to Eag;ebank.

We had one after 2006. But Mason never really sustains anything. It seems we took a pretty major step back during the Cabrera era.

I think focusing on NOVA is a good choice. There are tons of people in Arlington, Fairfax, Loudoun, and Prince William Counties. Trying to market in DC and Maryland seems like a bit of a fools errand, but I also don’t see a problem marketing on the Orange Line again, because NOVA commuters/families will see it on their way in to the city.

 

[jessej]

We had one after 2006. But Mason never really sustains anything. It seems we took a pretty major step back during the Cabrera era.

I think focusing on NOVA is a good choice. There are tons of people in Arlington, Fairfax, Loudoun, and Prince William Counties. Trying to market in DC and Maryland seems like a bit of a fools errand, but I also don’t see a problem marketing on the Orange Line again, because NOVA commuters/families will see it on their way in to the city.

A serious question.

How has the marketing to NOVA worked out?
Has there been an increase in attendance/STHs - directly attributed to that NOVA Marketing Campaign?

I dont expect anyone on this board to know - but i hope the marketing department of the AD does.

 

[Verdad]

A serious question.

How has the marketing to NOVA worked out?
Has there been an increase in attendance/STHs - directly attributed to that NOVA Marketing Campaign?

I dont expect anyone on this board to know - but i hope the marketing department of the AD does.

That is likely impossible to know - its a piece of the overall marketing pie, not a specific thing that is going to make someone say "oh, Nova's team?! I better get to some games".

IMO it is one of the best marketing moves they have made in the last 30 years of my experience.

 

[NewPatriot]

I’m so over this argument. It’s such a pain to get into DC. If there were a fun game day experience in NoVA, NoVA residents would show up. And there are a lot of NoVA residents!

My point is you have Captive audience in Harrisonburg on Saturday afternoon, nothing else is going in...Northern Virginia is the V in DMV. Your average family with 3 kids will choose the Wizards or Commanders over Mason vs. Towson
....the only thing that will attract the casual fan...even off Sideburn road or Burke Centre Parkway to EBA is winning on a consistent level and getting to the NCAA...do that...

 

[EXpatriot13]

That is likely impossible to know - its a piece of the overall marketing pie, not a specific thing that is going to make someone say "oh, Nova's team?! I better get to some games".

IMO it is one of the best marketing moves they have made in the last 30 years of my experience.

I'd be shocked if they aren't running in-market media surveys that are measuring campaign effectiveness.

I also hope they don't abandon this campaign anytime soon, takes awhile for brand efforts like this to break through and eventually sustain. All things I'm sure (I'd hope) they're measuring and optimizing.