Athletic Director Tom O'Connor Announces Retirement

dr. gunnie

Administrator
Staff member
I know Mason is currently collecting bids for an athletic marketing firm to come in and help boost attendance - specifically in basketball. One of the documents has some Q&A from marketing firms with answers from Mason- some interesting info in there:

19. What percentage of attendees at Men’s Basketball games are alumni?

Unknown.

20. What percentage of attendees at Men’s Basketball games are members of the surrounding community?

Unknown.

22. Does priority of ticket sales matter (e.g., students first, alumni next, community next, etc.)?

Students and sales are equally important.

29. What was the athletic marketing budget for Men’s Basketball for FY2014? Should we use this figure to prepare our proposal?

Approximately $220,000. Yes.

30. What is Mason’s goal for ICA athletics as related to this RFP?

Mason’s goal is to sell out a minimum of three (3) home Men’s Basketball games each year.

34. When will the upcoming season’s Men’s Basketball schedule be available?

Aug/Sept

35. What are Mason’s key non-conference Men’s Basketball games? Please provide the names of key opponent schools.

Old Dominion University

36. What are Mason’s key rivalries? Please provide that names of those schools.

Virginia Commonwealth University
University of Richmond
George Washington University
 

masonjoe

Starter
The school has no idea what percentage of alumni attend games? That is absolutely ridiculous. Think about how many Mason alumni live in the area and have high paying jobs.
 

Pablo

Hall of Famer
The school has no idea what percentage of alumni attend games? That is absolutely ridiculous. Think about how many Mason alumni live in the area and have high paying jobs.

I would expect Andy Ruge to be able to provide a reasonable estimate of the percentage of attendees who are Mason alumni. If not, then the school should start by obtaining this information from season ticket holders.
 

GMUgemini

Hall of Famer
⭐️ Donor ⭐️
The school has no idea what percentage of alumni attend games? That is absolutely ridiculous. Think about how many Mason alumni live in the area and have high paying jobs.

Would be very difficult to calculate given there's no way to know if walkups are alumni or not.

Why isn't GW listed as a rivalry considering we are marketing as such? I would think a PR firm would like to know about our battle for the tricorner hat trophy.
 

Pablo

Hall of Famer
Would be very difficult to calculate given there's no way to know if walkups are alumni or not.

How difficult would it be for the marketing folks to do random samples of these attendees at a few games? My guess is that about 40% of the attendees are Mason alumni.
 

masonjoe

Starter
Would be very difficult to calculate given there's no way to know if walkups are alumni or not.

Why isn't GW listed as a rivalry considering we are marketing as such? I would think a PR firm would like to know about our battle for the tricorner hat trophy.

Walkups are a very small fraction of the the crowd. They don't ask season ticket holders when they sign up if they are alumni or not? Doesn't seem that difficult and would be valuable knowledge.
 

mkaufman1

Administrator
Staff member
⭐️ Donor ⭐️
GIVING DAY 2023
Walkups are a very small fraction of the the crowd. They don't ask season ticket holders when they sign up if they are alumni or not? Doesn't seem that difficult and would be valuable knowledge.

I know they ask about "class year" when you donate to the Patriot club. Considering most if not all Season ticket holders donate to the Pat Club, theres no reason that information shouldnt be available.
 

masonjoe

Starter
I know they ask about "class year" when you donate to the Patriot club. Considering most if not all Season ticket holders donate to the Pat Club, theres no reason that information shouldnt be available.

Mason takes the same approach to basketball attendance as they do with anything else related to athletics...

meh.jpg
 

GSII

Hall of Famer
⭐️ Donor ⭐️
GOLD SPONSOR
GIVING DAY 2023
I bet 100k the hire has been made and an announcement is coming in a few days.
 

99 Patriot

Starter
GIVING DAY 2023
I bet 100k the hire has been made and an announcement is coming in a few days.

You're right an announcement should come this weekend, but if you know who of the three they chose you are ahead of most everyone else.
 
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