Welcome New AD Marvin Lewis

[gmujim92]

Wow...This is a lot to throw at 6 people. Wonder what kind of staff's will be supporting these leaders as your success is dependent upon your "foot soldiers" doing the day to day activities. Structure is in place, which is great, now holding standards and these people accountable is what we need to see as Accountability is everything.

Working with numerous clients at universities and seeing how big staff's are over my career in technology it's interesting the new CFO (Everett) has so much on her plate to deal with. There is some overlap with duties listed, however, I would of broken up the revenue generation portion and have another person under this area which covers: Contracts, Marketing, Promotions/Sponsorships, NIL as these all are the lifeblood of collegiate sports. Bring in people who are experts and who can narrowly focus on 3-4 verticals rather than just throwing out 6-7 broad topics and expect them to be in charge. We can all agree Mason needs these areas to flourish and create funds from so many channels to help our teams win. Looking at the chart..... these are a lot of broad areas for just 6 people to oversee.

This is a good step, to have a plan of action and documented framework for success..... now just have to hold people accountable and know when to make adjustments/changes in the future and not be typical Mason and sit back and do nothing. Marvin needs to have a very short leash here and not be afraid to shake things up in the near future when/if needed.

Was thinking the same thing — the 2 women in senior staff are carrying large portfolios, as you noted in particular the CFO.

Hoping Lewis has either hired or is in the process of hiring some proven rainmakers because everything gets easier for the entire department when revenue grows.

 

[EXpatriot13]

Glad there's been some re-org/Marvin is putting his own stamp on the dept vs. status quo. Hopefully we see them push innovation and be aggressive in getting the support they need from the school.

I do want to note that Mason leverages Playfly Sports, a leading sports marketing & media agency, for their corporate sponsorship efforts...so there's some external help/resources being tapped into. I think there's a lot of room for growth in this area, particularly if we start to see investment in new/upgraded facilities (Basketball Facility, Soccer Stadium, Baseball Stadium, Sports Science/Health, etc...companies love slapping their logo on shiny things.

 

[tblack33]

I have no idea if the reorg is good or not because I have no idea how it was structured before, but I do appreciate the openness with announcing this and putting out a graphic with peoples roles and responsibilities attached to it. Good first step towards transparency and accountability. Hope they apply the same logic to the status of the practice facility soon.

 

[DRK331]

I was walking around campus and I saw Marvin Lewis and I had a good 5 minute conversation with him.

He asked me what they can do to bring in more fans to the games

I also gave him some ideas for the future like having a podcast, posting more on social media, and I told him to look at what Duke does to keep fans engaged because Duke has the biggest fanbase in college basketball.

He seemed to really listen to me and seemed like he took my ideas to consideration

He was a cool guy, told me he went to Georgia Tech and how he played against Duke, then he had to go

 

[TweederGMU]

I was walking around campus and I saw Marvin Lewis and I had a good 5 minute conversation with him.

He asked me what they can do to bring in more fans to the games

I also gave him some ideas for the future like having a podcast, posting more on social media, and I told him to look at what Duke does to keep fans engaged because Duke has the biggest fanbase in college basketball.

He seemed to really listen to me and seemed like he took my ideas to consideration

He was a cool guy, told me he went to Georgia Tech and how he played against Duke, then he had to go

They need to start early on the students and get them involved. Once freshmen commit to going to Mason.... send them a Mason Bball t-shirt in the mail to get them involved right from the beginning and begin to generate that sense of pride and urgency in our campus and sports community.

Need to set a foundation in the beginning and drill in to students minds that we are a basketball school and need their support from the beginning - get the fan engagement started from ground zero.

 

[mkaufman1]

I was walking around campus and I saw Marvin Lewis and I had a good 5 minute conversation with him.

He asked me what they can do to bring in more fans to the games

I also gave him some ideas for the future like having a podcast, posting more on social media, and I told him to look at what Duke does to keep fans engaged because Duke has the biggest fanbase in college basketball.

He seemed to really listen to me and seemed like he took my ideas to consideration

He was a cool guy, told me he went to Georgia Tech and how he played against Duke, then he had to go

Thanks for sharing what you spoke about and happy that he is collecting any and all information. Brings me hope that he actually wants to make this program something truly special.

 

[DRK331]

I also asked him when construction of the new basketball facility would start and he said around next summer.

Also: Someone should Tweet at him saying to have more T-Shirt giveaways for fans at Mason Basketball home games. That's one good way to get people to EBA. Have the T-Shirt giveaways before the game, during halftime, and after a win.

 

[Falco]

I was walking around campus and I saw Marvin Lewis and I had a good 5 minute conversation with him.

He asked me what they can do to bring in more fans to the games

I also gave him some ideas for the future like having a podcast, posting more on social media, and I told him to look at what Duke does to keep fans engaged because Duke has the biggest fanbase in college basketball.

He seemed to really listen to me and seemed like he took my ideas to consideration

He was a cool guy, told me he went to Georgia Tech and how he played against Duke, then he had to go

Love this! I hope to bump into him one day and say he should have homecoming on the first Saturday game of the season. Pay for some junk team to come into town and whoop their butt in front of a sell out crowd.