Gameday Experience

[NewPatriot]

Things to consider...

1.) I've run across 20 somethings who get absolutely gassed hoofing it up two flights of stairs. Need to promote exercise. Walking and biking are the better options over Uber-ing half a mile across campus. It's also a bit less expensive.

2.) Why not promote the basketball team at the Loudoun campus? Does the Loudoun campus offer every class that a Mason student has to take—are they stuck in Loudoun? Do they never find themselves in Fairfax? Loudoun is not South Korea (hell, I'd promote the basketball team there, too—South Korea is one the most wired-for-Internet countries in the world). Does a Loudoun Campus student not find themselves moving to live in a place that happens to be closer to campus after graduation, and hence be more inclined to attend a game? That is, promotion today has long-lasting effects with recall extending into the long-term. If one can't attend a game then isn't there a thing called a "streaming live event" (or replay)? Eyes on screens is the next best thing to live attendance (also refer to the South Korea reference above). Viewership drives ratings which increases future potential media revenue, generates interest and fandom, and may entice fans to attend a game or two.

1. I agree with you on 1.
2. Streaming is important but I thought the goal of this discussion was to increase in-game attendance as opposed to streaming revenue. You will get increase attendance by concentrating your efforts to get students on campus to attend games instead of students off campus on satellite campuses.

Off satellite students are mostly continuing education adults already in the workforce with more important priorities than Basketball games.

If you want families to then promoted the team within the immediate community around campus. For example, Have Robinson, Lake Braddock, South County, Chantilly and Oakton High school game day or even a NOVA coco day. We have 16 homes games a year..that covers 6 or 7 games right there.

 

[mkaufman1]

Moving student attendance posts here from the other thread

 

[NewPatriot]

Moving student attendance posts here from the other thread

Thanks. Its easy to get lost in the weeds. Keep up the good work monitoring the forum.