The NCAA has effectively told the courts that ruling against the NCAA and opening up NIL is going to be the courts' problem. The courts opened a can o' worms that sat precariously upon the lid of a Jack-in-the-box. Then *BLOINK* ... SURPRISE! Jack bursts out... worms everywhere. Oh, the calamity.
I don't know who is going to stuff Jack back into the box, close the lid, and clean up the all worms. If not the NCAA then who? The NCAA knew full well the impending consequences of opening NIL—the courts didn't. If you think NIL is a shit-show now then just wait a little longer for it to really get going.
Well, the courts put us on this path in the first place with NCAA v. Board of Regents.