At what point does a university stop being a center for higher education and become a sports factory? When athletic departments lose tens of millions of dollars year after year while depending on student fees and institutional subsidies to survive, it's worth asking whether we've lost sight of why these schools exist in the first place.
James Madison University is a perfect example. The football program has elevated the school's national profile, and that's something alumni should be proud of. But according to recent research on Virginia's public universities, JMU continues to spend far more on athletics than it brings in. Meanwhile, its academic profile has slipped from where it once stood. I'm not saying one directly caused the other, but I do think it's fair to ask whether universities are investing in what they were created to do: educate students.
Somewhere along the way, we've accepted the idea that colleges need bigger stadiums, larger coaching staffs, NIL collectives, luxury facilities, and conference realignment just to stay relevant. JMU also isn't a university consistently producing professional athletes at a level that would explain or offset this kind of investment. If a university has to rely on students paying mandatory fees to keep its athletic department operating, are we building better universities, or are we simply financing entertainment?