Utah to enter landmark private equity agreement worth $500 million
The first-of-its-kind agreement could set a new precedent as universities seek competitive edges in college athletics' revenue-sharing era
I predict this will not end well.
Ticket prices nearly doubled with NIL.
Look for another ticket price increase as well as concessions and parking as the PE firm will want 25% return - yearly - at least
I would love to see the fine print
The Utah group was the one advising the Pac-12 commissioner to hold out for more cash during the TV contract negotiations.
Ad we know how that ended.