Gold room beers and food items should be $5 each. Deep discount from normal concessions but that $5 should go 100% towards the Basketball Greatness fund. Not sure another A-10 school offers so much free food/drink to so many. Use the room to fundraise for the program.
As for game experience, I liked many of the improvements this year (DJ booth, full-court putt, balancing music during timeouts, quicker replays on the big screen). Would be nice to see a full perimeter video board around the top of the arena similar to Capital One and an enhanced sound system. The screens above the concourse entrances can probably be improved as well.