Agree.
Would start first with the Fraternities and Sororities on campus - there are like 15 fraternities and 7 sororities plus numerous other service based and minority-based fraternities and sororities. The AD should bring in all of the Presidents of these organizations to a roundtable / focus group in August, or September, and lay out an attendance plan and make it a competition and go all-in here, allocate X amount each year out of our marketing budget to this competition/initiative.
I would go big and offer up a number of like $5K to the fraternity and sorority who has the most attendance throughout the home game season. Every chapter needs money.... if it's a big enough number then these org's will market the games for you amongst their members and really push to get their people at the games consistently.
Thinking each fraternity probably has anywhere from 25-60 guys. Even if they get half of their members to games consistently that will fill up the student section. Sororities usually have anywhere from 50-90 girls in them.... again, get 1/3 of them to games consistently and there you go.
Even put on the calendar.... pick 2 organizations each home game and highlight them during the game. Get the DJ involved, Say hey we have AOPI and Pike in the house today - show members on the big screen and even throw out some interesting facts about their org - famous alumni, what charities they sponsor, etc.
It's time we start highlighting and incorporating the students into making them feel apart of the team and school on a consistent basis and let them know we are a serious bball school - support your freaking teams!